Fast path
Under AED 800
Auto-approved routingQueue straight to fulfilment SLA · audit hash recorded
Feature
Automate every step of the gifting process.
GiftingFlow's Workflow engine lets you define exactly what happens, when, and who approves it — from the trigger event all the way through to recipient feedback — without writing a single line of code.
Preview
Workflow canvas excerpt
Marketing previewTriggers ingest CRM + HR signals, glide through approvals, pick the fulfilment lane, then close the loop with recipient sentiment telemetry — static schematic for storytelling.
Trigger
CRM / HRIS / calendars
Rules + approvals
Thresholds · escalations · audit
Vendor router
Geo · SKU tier · SLA
Fulfilment + tracking
Courier + proofs
Recipient feedback loop
Scores feed playbooks
What you get
Built for scale, designed for precision
Event-based triggers
Wire gifts to any business event: contract signed in Salesforce, deal stage changed in HubSpot, invoice paid in your ERP — no dev work needed.
Configurable approval chains
Route high-value gifts through manager or finance approval before fulfilment. Low-value gifts can bypass approval entirely — your call.
Vendor routing rules
Automatically assign orders to the right curated vendor based on occasion type, budget tier, recipient location, or product category.
See it in action
Designed for teams who move fast
Automation library
Published workflows show who owns them — marketing excerpt mirrors the workflows tab.
| Workflow | Runs (30d) | Status |
|---|---|---|
Deal closed — enterprise hamper wf-01 Salesforce · Opportunity → Closed Won | 142 | Active |
Work anniversary — tiered gift wf-02 Workday · Anniversary date | 89 | Active |
Ramadan bulk — procurement approval branch wf-03 Manual schedule · Planning calendar | 0 | Paused |
New hire onboarding kit wf-04 SAP SuccessFactors · Hire completed | 34 | Active |
Contract renewal — client appreciation wf-05 HubSpot · Renewal pipeline stage | 0 | Draft |
Publish workflows once, reuse globally
The library exposes each trigger sentence, owning team, throughput, and health state — same view finance trusts.
Budget-aware approvals
Guardrails escalate automatically once a gift crosses finance thresholds — no bespoke dev tickets.
Escalated path
Greater than AED 800
L1 Manager4h SLA
Finance reviewer12h SLA
Guard budgets with branching approvals
Auto-release low-value gestures and escalate elegantly when policies cross finance thresholds.
Deterministic routing
Rules stack like ProcureDesk policies — deterministic matching keeps vendors from fighting over the wrong SKU.
| When | Tag |
|---|---|
| Occasion • Ramadan / Eid | Cultural QA |
| Deal size • greater than AED 450k ACV | White glove |
| SKU category • Floral / greenery | Perishable |
Deterministic vendor matching
Cultural QA, SKU category, geography, even ACV bands — deterministic rows keep procurement peaceful.
Close with recipient truth
Sentiment and courier proofs stream back upstream so the automation team refines branching monthly.
- Feedback capture
- 41% response · 72h avg. window
- Micro-survey pings after POD photos land — illustrative KPIs.
Playbook deltas
6 routing tweaks attributed to feedback this quarter
Feed sentiment back upstream
Micro-surveys, POD photos, and NPS deltas inform the optimisation backlog without another BI export.
Ready to put this to work?
We onboard a limited number of enterprise accounts at a time — integration support and a dedicated quality layer from day one.